5 tips to improve articles on the internet – and how to do it (Webinar in English)

With a few simple tricks, you can write in a way that is appealing to both readers and Google. The key? Make it as easy as possible for everyone. What matters most? An engaging headline, a clear structure, concise language, relevant keywords – and above all, never forget the reader’s needs. With examples and an exercise.

This is for you if you are

An editor, a freelance journalist, a trainee or an employee in public relations and corporate communications

These are the skills you already have

You have mastered the basics of journalistic writing.

This is what you can expect

Length: 1.5 hours

6 to 7.30 pm

•        Introduction: What is a good article on the internet? Why the need of readers trumps everything else
•        An engaging headline is the door opener
•        A clear structure and concise language: How to achieve that goal
•        Relevant keywords für Google: How to find them and where to put them
•        Exercise and discussion: editing a short text for a website

This is what you need

•        Computer or laptop with webcam and microphone (Mac or Windows)
•        Headset (not necessary but recommended)

       You will receive a link with necessary instructions to easily participate in the webinar

This is what you will master after attending the webinar

You know what is important when writing an article for a website, and you will have the tools to do it.